PPC Advertising Consulting: Stop Wasting Ad Budget, Start Generating Leads
Pay-per-click advertising is the fastest path to qualified leads — but only when it's built on a solid strategy. I build PPC systems that target the right searches, convert the right clicks, and scale profitably for service businesses.
Built for established service businesses ready to grow
I work with service business owners who have tried Google Ads or Facebook Ads and were disappointed — either the leads were low quality, the cost per lead was too high, or they couldn't tell if it was working at all. I also work with businesses launching paid advertising for the first time who want to get it right from the start.
Ideal Client Profile
- HVAC, plumbing, and home service contractors
- Dental practices and medical professionals
- Law firms and professional service businesses
- $10,000+ monthly revenue · 5+ employees
- Ready to invest in systems, not one-off tasks
Why most service businesses struggle to grow consistently
Most PPC campaigns fail for the same reasons: broad targeting, weak landing pages, no negative keyword lists, and zero conversion tracking. You end up paying for clicks that never become clients. The problem isn't the platform — it's the setup.
This is where I come in. Through JavaLogix, I build the systems that fill this gap — connecting strategy to execution to measurable outcomes.
How I approach ppc advertising consulting for your business
- Audit your existing ad accounts (or build from scratch) with proper campaign structure, targeting, and negative keywords
- Build or optimize landing pages specifically designed to convert paid traffic into booked appointments
- Set up full conversion tracking so you know exactly which ads, keywords, and audiences are generating revenue
The outcomes service businesses see from working with me
Lower Cost Per Lead
Stop paying for irrelevant clicks and drive down your acquisition cost
Higher Quality Leads
Target buyers with strong intent, not casual browsers
Full Transparency
Know exactly what your ad spend is producing in calls, forms, and bookings
Scalable Campaigns
Proven campaigns you can confidently scale as your capacity grows
Ready to build a ppc advertising consulting system that actually works?
Start with a free 15-minute discovery call. No pitch — just clarity on what your business needs to grow.
Common questions about ppc advertising consulting
What's a realistic cost per lead for home service businesses using PPC?
It varies significantly by market and service type. Emergency services (plumbing, HVAC repair) often see $30–80 CPL. Elective or higher-ticket services may see $50–150. The goal is to drive CPL well below your average job value.
Google Ads or Facebook Ads — which is better for service businesses?
Google Ads (search) is almost always the higher-ROI starting point for home services because you're capturing active demand. Facebook is better for brand awareness and retargeting. Most businesses benefit from both, with Google first.
How much budget do I need to start PPC?
I recommend a minimum of $1,500–2,000/month in ad spend to generate meaningful data and leads. Smaller budgets can work in less competitive markets, but limit the speed of optimization.
What if I've tried Google Ads before and it didn't work?
That's the most common situation I hear. In almost every case, the campaign structure, targeting, or landing page was the issue — not the platform. A proper audit usually reveals exactly where the money was leaking.
Let's talk about your growth goals.
15 minutes. No pressure. Just a focused conversation about where your business is and where you want it to go.