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Portfolio

Work that drives results

Each project follows the same framework: understand the problem, design the strategy, build the system, and measure the outcome. Here's what that looks like in practice.

01

Lead Generation — DoMyLaundry.ca

From Invisible to Toronto's Top Laundry Service — 5,000+ Leads Generated

The Problem: DoMyLaundry.ca had strong operations and eco-friendly services but struggled with low online visibility, weak brand awareness, and limited inquiries while trying to scale in a competitive Toronto market.

The Strategy: We ran targeted Google Ads with systematic A/B testing and retargeting, built high-converting landing pages with trust-building elements, and optimized campaigns continuously using performance data — cutting waste and increasing quality leads month over month.

The Result: The strategy produced a 25% conversion rate and 5,000+ leads at just $8.78 cost per lead, driving 36 months of steady, compounding growth — establishing DoMyLaundry.ca as the dominant laundry service in Toronto.

5,000+Leads Generated
$8.78Cost Per Lead
25%Conversion Rate
36 mo.Sustained Growth
02

Local SEO — Ultimate Security Services

From Invisible to #1 on Google — Outranking 140+ Competitors in Toronto

The Problem: In 2019, Ultimate Security Services (USS) had virtually no online presence. They weren't appearing in search results, losing qualified leads to competitors daily, and needed a strategy to build digital authority from scratch.

The Strategy: We built a complete SEO roadmap — competitive keyword research, site speed and structure improvements, on-page optimization, SEO-focused content, quality backlink building, and full local SEO through Google Business Profile and directory listings.

The Result: USS now ranks #1 on Google for security guard services in Toronto, outperforming 140+ competitors. They rank for 1,200+ keywords and attract 2,000+ qualified monthly visitors — creating a consistent, compounding pipeline of new business.

#1Google Ranking
1,200+Keywords Ranked
2,000+Monthly Visitors
140+Competitors Beaten
03

Personal Branding — Cordell Tanny, CFA, FRM, FDP

Building a Credible Digital Identity for a Quantitative Finance Expert

The Problem: Cordell Tanny — a CFA, FRM, and FDP — needed a strong personal brand to stand out as a trusted educator and speaker in quantitative finance. He had deep expertise but lacked a clear identity and digital presence to reflect his authority.

The Strategy: We defined his target audience, built a brand persona, and developed multiple logo concepts before finalizing one that conveyed trust and growth. We then built a modern portfolio site, produced a hero video, launched a YouTube channel, and created a digital business card with QR and NFC features for in-person networking.

The Result: Cordell now has a credible, cohesive foundation for organic growth across search, social, and educational platforms — positioning him as a recognized leader in his field. He quickly returned for more brand assets to expand his reach.

FullBrand System
Multi-Platform Presence
QR+NFCDigital Business Card
04

Lead Generation + Web Design — Elie's Fencing & Decking

Complete Digital Overhaul Transforms Lead Flow for Ottawa Contractor

The Problem: An Ottawa fence and deck company had an outdated online presence that wasn't generating leads. They were relying on word of mouth while local competitors were capturing digital demand.

The Strategy: We executed a full digital transformation — modern website redesign focused on conversion, local SEO to capture high-intent searches, content marketing to build authority, and targeted paid ads to drive immediate lead volume.

The Result: A measurably stronger online presence, consistent inbound leads from organic and paid channels, and a website that positions the business as the credible, go-to contractor in the Ottawa market.

NewWebsite + SEO
LocalLead Generation
Paid+ Organic Traffic

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