Google Ads Consulting: Target the Right Searches and Convert More Leads
Google Ads is the most powerful lead generation tool for service businesses — and the most mismanaged. I build and optimize Google Ads campaigns that target buyers with high intent, eliminate wasted spend, and deliver measurable returns for home service and professional service businesses.
Built for established service businesses ready to grow
I work with service businesses spending $1,500+ per month on Google Ads that aren't seeing the ROI they expected — and with businesses ready to launch their first campaign correctly. HVAC companies, dental practices, plumbers, lawyers, and contractors all rely on Google Ads as a core lead channel when it's set up properly.
Ideal Client Profile
- HVAC, plumbing, and home service contractors
- Dental practices and medical professionals
- Law firms and professional service businesses
- $10,000+ monthly revenue · 5+ employees
- Ready to invest in systems, not one-off tasks
Why most service businesses struggle to grow consistently
The most common Google Ads failures: broad match keywords eating budget, no negative keyword lists, landing pages that don't match the ad, no conversion tracking, and campaigns never optimized after launch. Most businesses are paying 2–3x more per lead than they should.
This is where I come in. Through JavaLogix, I build the systems that fill this gap — connecting strategy to execution to measurable outcomes.
How I approach google ads consulting for your business
- Audit your existing Google Ads account or build from scratch with proper campaign structure, match types, and negative keywords
- Build or optimize dedicated landing pages that match ad intent and are designed to convert paid traffic
- Implement full conversion tracking (calls, forms, bookings) and ongoing optimization to drive cost per lead down over time
The outcomes service businesses see from working with me
Lower Cost Per Lead
Eliminate wasted spend on irrelevant searches and drive CPL down significantly
Higher Quality Calls
Ads targeting high-intent searches produce prospects ready to book, not just browse
Full Conversion Tracking
Know exactly which keywords and ads are generating revenue
Scalable System
A campaign foundation you can confidently scale as your capacity grows
Ready to build a google ads consulting system that actually works?
Start with a free 15-minute discovery call. No pitch — just clarity on what your business needs to grow.
Common questions about google ads consulting
How much should I spend on Google Ads for a home service business?
I recommend a minimum of $1,500–2,000/month in ad spend for home services in most markets. High-competition categories (emergency plumbing, HVAC in major cities) often require $3,000+/month to generate meaningful volume.
What's a good cost per lead for Google Ads in home services?
It varies by service type and market. Expect $40–100 per lead for most home services. Emergency services (flooding, HVAC failure) command premium CPLs because intent is extremely high and jobs are high-value.
Should I use Google Search Ads or Performance Max?
For most service businesses, I recommend starting with targeted Search campaigns before using Performance Max. Search gives you control over exactly which queries trigger your ads — critical for service businesses where irrelevant clicks are expensive.
How long before Google Ads generates consistent leads?
Most campaigns begin generating leads within the first week of launch. Meaningful optimization data accumulates over 30–60 days, at which point cost per lead typically improves significantly.
Let's talk about your growth goals.
15 minutes. No pressure. Just a focused conversation about where your business is and where you want it to go.